5 -6 p.m. (37 percent)–Just like in the week the most popular time to send is just before people start thinking about what they are going to eat that evening. Key Takeaways: The FCC and Telephone Consumer Protection Act (TCPA) largely regulate the text marketing industry. 5-6 p.m. (37 percent)– The most popular time by a long way is the ‘going home’ time and just before people have made up their mind about what to eat that night. I have received some great texts from various takeaways and restaurants I have eaten at over the years, with the majority of the time after receiving the text, I end up going or ordering the very same day. But first, you may be wondering… So if you run a takeaway, and you need help thinking of some fresh marketing tips, you’re in the right place. 25% off on delivery & collection orders this weekend when you spend £15 or more at FastPizza www.link.com Don’t feel like cooking tonight? 4-5 p.m. (12 percent)– Again the late afternoon is a popular time with most people having finished their weekend activities by this time and just before the evening meal. But more than that, timing your messages just right—when customers are most likely to be hungry and thinking about their next meal—can play a significant role in boosting engagement and sales. Text “First Name Last Name” to 555-555-555. Below are the findings from that report and shows when the most popular time for restaurants and takeaways is to send SMS marketing messages. Mention the … Subway. SMS Marketing for Cafés, Restaurants & Takeaways Home Message Hero is a great value (just 3.3p per text message!) The key is to keep them informed and updated using the most effective marketing tools such as text message marketing for restaurants. The message appears on your customer’s mobile phone just seconds after it’s sent, often giving your customer a push notification that it’s arrived. Just don’t go overboard—a few messages per month is enough for most subscribers. Know Your Customer Base. Use a Your order [confirmation code] has been confirmed for delivery at 7:00 PM. Add an opt out option on all your marketing messages. If you're curious as to what we do with your information, please check out our Privacy Policy & Options page. You have very little time to persuade someone you are the right choice for their meal that evening. Olive Garden uses SMS marketing to send its subscribers exclusive SMS offers, restaurant news, and MMS coupons. You might want to take a more serious tone if you own an elegant fine dining establishment, leaning more to full sentences with periods and a calmer presentation. For example, you might hang a sign in your sushi bar that reads something like, “Want 10% off your next order? 6 Min Read For more information about Olive Garden’s SMS program, check out their SMS Archives page here. If you don’t give customers an easy way to opt out, you could get fined. Use our free templates to send SMS or text marketing messages to your customers or supporters. Send them offers only when you said you would, and make sure that there’s a clear benefit in every message you send. Once users have indicated their interest by sending a text message, a company can then send messages back to them. Let’s define each type so you can categorize your text messages correctly. For example, if you want to promote a new menu item, the what of your message should include what the item is, when it will be available (and for how long, if it’s a limited-time offer), and some hint as to why customers should be excited to try it. Text messages are very personal and get a very high deliverability and open rate. But unfortunately, I have also received some terrible messages. We’ll get into more specific examples below, but in general, your customers will be hoping to be the first to hear about things like limited-time deals, new menu items, seasonal specials, and more. Don’t use slang – yes it is SMS, but long are the days of using slang. By “unprecedented times,” the message implies the Coronavirus outbreak. All users have to do is text in a keyword and they’ll be signed up to receive updates from your pizzeria. Best days to send SMS marketing messages Saturday – The most popular day in the week for takeaways and restaurants to send marketing messages out is on a Saturday. Share your pics and ideas for next time using [unique hashtag], Happy birthday, Jacob! The reason SMS is so popular among restaurant marketers is that it works on every single mobile device. Businesses use special software to send text messages at scale, to notify customers about time-limited offers, promotional events or business updates. He has worked closely alongside big brands to implement and manage SMS campaigns. They rely on walk-in traffic, for sales on a daily basis. Order now at [link]. With all this in mind, I have written a three-step guide on how to create and send the percent SMS campaign. If you have more questions, you can also request a demo. For example, let's say you own a burger joint in LA. In the United Kingdom, the mobile phone network Orange ran a successful campaign around movies. Book a table now www.link.com SUPER FRIDAY DEAL!! Promote the poll and remind people to vote by sending a follow-up message. Once a user opts-in, you should have an automatic response set up that will thank them for doing so—a little appreciation goes a long way. If, however, this is your first time tinkering with text marketing, or if you need a refresher, you’ll likely want to know how it works before you worry about what to write. So below is a couple of great example messages, that I hope get your juices flowing, or if they don’t, feel free to just copy them and use them in you SMS campaign. According to The State of SMS, 8.3 million have opted in to receive SMS communications from takeaways, and 10.3 million in the restaurant industry. 94 percent of messages on a Saturday are sent out between 11:00 am and 6:00 pm. Modern Restaurant Management would like to store your above information when you create an account. SMS marketing stands for “short message service.” Also known as text message marketing, brands use SMS marketing to connect with their customers. We hope you enjoy your dinner and hope to hear from you soon. Once you’ve set up the SMS campaign, it is time to grow your subscriber list, and preferably as fast as possible. One effective channel for running pizza marketing campaigns is text messaging, also known as SMS. Sometimes you need treat and you deserve a nice one… check out our brand-new menu and book a table or order a takeaway tonight www.link.com, The best way to get over the Monday blues is with a big fat cheesy pizza. Look for a service that includes shortcode verification and unlimited keywords, and a platform that will allow you to use both SMS and MMS messaging to reach your customers. Send SMS Online; SMS API; Email to … It seems that your job is done, you’ve got yourself a new customer, so why bother? If you plan to use text messaging in college admissions, you might send a text like, “Schedule a tour of our … Video Marketing Statistics for 2021 and Beyond, 5 Key SMS Opt-In Best Practices for Marketing and Outreach, Example Marketing Text Messages for Takeaways and Restaurants. A restaurant; Whether you’re waiting around for customers to show-up or turning down other customers because another appointment is already booked, you can reduce the chances of no-shows by sending appointment reminders via SMS. If a picture is worth 1,000 words, then a video is worth 1,000 pictures. This is an example of a behavioral trigger: the push notification was sent when a nearby friend checked into a new location. Make it easy for people to take action from your message. Food fair is next weekend—we hope to see you there! Treat yourself! Subscribers should feel like they’re part of an exclusive group privy to the best deals and “inside” information. Here’s a little something special for our VIP mobile users—your next drink is on us! Gary, did you know you’re our favorite? Tonight Only! When developing a marketing message, you should strive to avoid making it sound like everybody else’s. Using a platform like Textedly to create mobile text message campaigns such as text-exclusive coupons that are tailored to your customers will keep your restaurant in the forefront of conversations. That’s all you’ll need to do to run a text marketing campaign for your takeaway or restaurant—but of course, running a successful campaign is sometimes easier said than done. You could also have the sender ID as your company name. Or, perhaps you’re just not sure how to translate your brand personality and messaging into brief, character-limited messages. Just don’t go overboard—a few messages per month is enough for most subscribers. Send booking reminders with a cancellation option to minimise no-shows, and fill last minute empty tables. And SMS hits the nail on the head when it comes to being quick, easy, convenient and effective. Thank you, James! As Guy Fieri once put it, “Cooking is all about people. If I was to summaries the best time to send messages to your customers, it would be just before they plan to eat, around 5:00 pm, and in particular on a Friday or Saturday, where most people tend to go out or order food and watch a movie. Text Marketer has undertaken a huge research project where they found the best time in the day to send your campaigns. Available now through January 1. Below is a list of example marketing text messages for takeaways and restaurants. Ready for the weekend? Once it has been read, what all businesses dream for is the customer to take action from it – but this isn’t always the case. Come hang out with us or place your order now at [link]. Chili’s promotional SMS message details a meal deal for only $10. Time to ring the dinner bell—your pickup order [confirmation number] is ready for collection. Sign-up for a free account. Opt-in email example #5: Content Marketing Institute. Many restaurants, are brick and mortar businesses. Instead, fire out an evening entree special. What you say, and how you say it, can make all the difference between a happy repeat customer and an opt-out. Visit [link] to get your tickets now, before they run out. 4 Rules of Thumb for Restaurant Promotions. The truth is, although text messaging originated back in 1992, as a marketing channel, it continues to grow year on year. In fact, 98% of all text messages are read and 90% of those messages are read in 3-minutes or less! 1. Take these two messages for example. Because sending a message at 3 a.m. on a Tuesday will not get any responses, and if you wake someone up, that could mean a lost customer right there. Automated Birthday Text Rewards. Call or text us anytime at (312) 869-9070, or contact us online today to get started. Do include a call to action – make sure you give the customer an option to book a table or order some food. We will not share this information with third parties and you can delete your information from our system at any time. The truth is, although text messaging originated back in 1992, as a marketing channel, it continues to grow year on year. Meet Rose, the Sassy New Bot Concierge in Las Vegas SMS differs from email in that the messages are very short, with a limit of 160 characters and more immediate delivery. Saturday is the most popular day in the whole week for restaurants and takeaways to send SMS messages. New subscribers see a discount code before the message even starts. You are never more than a phone call or text away from concierge service! And then I love the text. Tired of ordering the same old apps? Also, you can use the chatbot for a holiday marketing campaign to share messages … Check out the following 10 text message marketing examples that highlight a wide variety of brands using text message marketing to promote deals, engage subscribers, and strengthen brand recognition. Text message marketing & communication for restaurants, bars, lounges, and other food and beverage establishments is the most cost-effective & quickest method to reach your customers. Customer Service: All plans come with telephone support. 4-5 p.m. (12 percent)– The ‘I want to go home’ hour where people have completed most of their work and start to think about going home, and what’s for food that evening. I can’t remember the last time that I received a leaflet or offer booklet from any of my local takeaways. So what will happen is that potential customer text the SMS keyword “JOIN” to, for example, 56789, and by doing so, they agree to receive marketing text messages from your restaurant. Text “First Name Last Name” to 555-555-555. Engaging your customer base utilizing text messaging will … NorthText’s solutions include both SMS and MMS support and a user-friendly platform—our proprietary tech can even resize overlarge images and videos for MMS automatically so you won’t have to. Mobiles are essential to the marketing journey within this industry. Once you’ve got a robust subscriber list, use your text message marketing campaign to build their trust. Want more than five articles a month? Good news, Sandra. A hip new takeaway catering largely to college-age students, on the other hand, might take a more informal approach, emojis and exclamation points optional. Set up a loyalty club … Show this text to claim the deal! online SMS marketing service that makes it simple for your café, restaurant or takeaway to instantly contact all your customers with special offers, meal deals, new menus, upcoming events and more besides. And then also, this one is a good example, a text opt-in, you only need to put that in once per month. The more, of course, the merrier. Customers don’t want that anymore, it isn’t 2002. Promote the poll and remind people to vote by sending a follow-up message. As restaurants and customers interact more and more through technology, it’s only a matter of time when text message marketing become one of the most instantaneous and flexible methods of restaurant marketing. Timing, for example, is everything in the food industry. The message conveniently bolds the user and venue names, making it easy to read at a glance. As a bonus, we include a description of the brand, why the type of text message works, the best time to use the message, and a formula to help you reproduce them in your own text message … Don’t send without permission – with GDPR you have to have legitimate interests in why you are sending that customer the message. That concludes our text message marketing advice article for restaurants. 8.3.2018 But using MMS isn’t just about whetting your users’ appetites, it’s also about standing out. This, of course, leads to one final tip for success: choose your text marketing service provider with care. But, the discount is tucked away in a subtle black font making it noticeable without being obnoxious. 03. You may also notice that the text naturally creates a funnel shape and guides readers right to the brightly colored “Let’s get started link.” Example #6: Kammok. All Orange customers could go the movies for half price on a Wednesday. Max, we’re looking forward to seeing you at 6:30 PM tonight. The bread emoji before the restaurant name is also a creative touch, as Dinosaurs is a sandwich shop. Automation features such as scheduled messages, auto-replies, templates and … Hey , quick reminder about your meeting tomorrow with at
The Opt-in responder. The most effective text marketing campaigns are light on text, engaging and include some kind of visual. It is illegal to send any marketing messages before a user has opted in, so be sure not to skip this step. Is this OK? Pictures and especially videos elevate your texts to a whole other level by playing to your customers’ appetites in a direct, mouthwatering way. Your keyword can be anything you like, but it should be short, simple, and relevant. 06. Not only can you borrow each others’ audiences (especially if you send the same text to both lists), but you’ll … … People can opt-in to your messages using keywords, web forms or … Go ahead, treat yourself: [link]. However, keep in mind that some innovative SMS marketing platforms allow up to 240 characters. Either auto reply message sample for business in this grouping is simply a general example of a tool with many specific uses. Don’t pack your message with a whole bunch of useless information, keep it simple, very rarely should you go over 1 message, and definitely not over 2 messages. So, if you haven’t got a Shakespeare or a Hemingway in your restaurant creating amazing persuasive marketing messages, then you could get stuck. A welcome message can seal the bond. (If you need to update or cancel your reservation, please call us at [phone number].). 1) Appointment Setting. Now that you’ve learned about text message laws, it’s time to briefly cover what happens if you break them. 6 Strategies for Writing Great Text Messages to Customers. Almost any one of the example texts above could be easily improved with the addition of a picture or short video clip to emphasize your point. It then takes about 5 seconds to be delivered, and with 90 percent of all messages being read within 3 minutes, it only takes a matter of minutes from your SMS being created, to it being read by your customer. Responsive Web Design by JVF Consulting. 06. The next step is to sign up for a 14-day free trial and try it for yourself. 1. Check out the following 10 text message marketing examples that highlight a wide variety of brands using text message marketing to promote deals, engage subscribers, and strengthen brand recognition. Example Restaurant Text Messages. You don’t want anybody opting out just because you accidentally woke them at 3 AM with a text about a new side dish. Expect your food to arrive at 12:15 PM. They will all convey the same message (more or less), but the important takeaways will be much different for an investor from that of an employee or customer. We got you a little something—enjoy a free dessert using the promo code HAPPYBDAY, Reach out to a customer who has been inactive, Hey Sarah, are you hungry? As we … What better way to celebrate the holidays than with a mint chocolate chip or sugar cookie shake? That’s it—everything you need to know about text message marketing for restaurants in one straightforward guide. 11 a.m.-12 p.m. (15 percent)– Over the weekend a great time to send is just before lunch. 1. Your text message ticks all the ‘do’ boxes and doesn’t break any rules. Next Steps. Spring & Summer sales – Both Spring and Summer sales are great ideas, a simple SMS can boost sales in the new stock, or even send a text at the end of the sale to clear as much stock as you can. Don’t overload your message – SMS stands for Short Message Service, the key word being ‘short’. Features; Pricing ; Solutions All-In-One Texting. If you take time to consider your message and desired tone, text marketing campaigns can bring high return for a minimal investment. We love birthday rewards for … Yes, that’s right, they wanted me to order a Chinese at 9:30 in the morning. But being able to persuade them can be a bit trickier. Automated Text Messages. What this does well: The copy makes potential subscribers want to be included (Also known as social proof, or FOMO. Working with Modern Restaurant Management we are giving you 250 free credits and a completely free SMS marketing account – sign up with Text Marketer and use the Promo Code MODERN and enjoy your free credits. Saturday is the most popular day in the whole week for restaurants and takeaways to send SMS messages. 15) Branded Chatbot. Below are some examples of how business text messaging can be used, along with an example scenario and an example text message. Sample Text Marketing Ideas for Restaurants. The tagline or restaurant slogan creation is one of the most creative activities in the work of a restaurant manager.. Finding the ideal “motto” that draws prospects’ attention, conveys the essence of your business, and motivates people to step into your restaurant might be a daunting and time-consuming task. Text messaging is the perfect way to communicate with your customers, knowing that your message will be in their pockets within seconds. Hi , thanks for opting in for SMS … Read (and watch!) And some things that you really don’t want to do, like using slang. Call Us: 0800 954 5305; Login; Pricing; Products. Vote for your favourite actor! Restaurants and takeaways are already using SMS marketing in many ways. The message on the left is a great example of an SMS message. When creating your message there are some things that you must do, like including an opt-out option, otherwise you could be hit with a hefty fine. Do test and check spelling – I would say before anything else, check your spelling. You set up the keyword LABURGERS. The Best Restaurant Texting Service. Setting up and sending a text message takes less than a minute. To uncover the success … (Another tip to keep in mind: when including a link to your app or website, be sure to use a link shortener to keep your message short and sweet.). At first glance they both look like a good marketing message, but one will get a great return, whilst the other message will get nothing. Using our Text message marketing platform, you can send your bulk text message campaigns with ease promoting your business and providing your customers with an excellent service. Welcomes, thank-yous, out-of-office notices, and marketing messages aren’t the only uses of automated text messages in business. Business slow? Because you are such a star have a free large pizza on us when you order another large pizza www.link.com. Text message marketing is still a relatively new concept to many, and customer misunderstandings can lead to some unfair criticism. A few tips on how to write a promotional SMS. Within the first three sentences they: Capture your attention with a funny pop-culture reference. Notify customers about a limited-time deal. Sending your customer’s a text notification that their pick-up order or table is ready is just one way your restaurant can use SimpleTexting. Book now at www.l… We’ll have you up and running in minutes. Growing Your SMS Subscriber List . Beyond the text itself, there are other considerations you’ll need to keep in mind to craft truly successful marketing text messages for your takeaway or restaurant. For example, this welcome message says the visitors might have to wait longer for replies. Text-based ordering has been popular among restaurants, coffee shops and alike to reduce long lines and phone wait times, but retail & ecommerce businesses like Dirty Lemon have also adopted text messaging for customers to place orders by simply sending a text message. I like the text, how it's kind of like it feels like it's dropping. How Restaurant Text Marketing Works. How Texting Benefits Restaurants. FREE drink with all KIDS MEALS. Enterprise Solutions. Text Message Marketing for Restaurants . Ideally, your messages should feel personal, but not invasive, and relevant. So maybe start hiring more people now, because SMS is coming. With 87 percent of people always having their smartphone at their side day and night, you know that your message is going to be seen almost instantly. Bottom, obviously, paragraph breaks just to break up the message. What more do you want. Copyright © 2021 NorthText All Rights Reserved. SMS differs from email in that the messages are very short, with a limit of 160 characters and more immediate delivery. Be sure to utilize MMS messaging to embed your photos and videos directly into your texts for the highest boost to engagement; every time you ask a recipient to follow a link you are guaranteed to lose engagement. With 94% of messages on a Saturday being sent out between 11:00 am – 6:00 pm. It depends on what they need to hear and know, moving forward. The most popular time to send marketing messages in the week is a Friday, with twice as many messages going out on a Friday compared to any other day of the working week. Text Message Marketing for Restaurants . But there are so many more marketing techniques that you could take advantage of! He resides in the Bay Area with his family. Book now 01234567890, Peter you are a super star, I hope you know that. Getting the Highest ROI From Your Text Message Marketing Campaign. So only send messages to your existing customers or customers who have given you the ok to do so. So why not order an XL pizza for only £12.99 and get a free side as well www.link.com, Happy Birthday Sophie! Not good for my health, but boy are they tasty. Example in practice – You have a sale on or you have a great new product that you want to shout from the hills about. You can choose to advertise your text marketing program on a social media post, pamphlet, heck even a billboard! If you advertise an incentive for opting in, like the discount in the example above, be sure to include that here as well. Marketing/Sales. 1. Below, we provide some tips on how to write a great text message for marketing outreach and offer templates and examples of how to use them with customers. Send a text message out about cards and gifts a week before, and even the day before for those who have forgotten. As SMS texting becomes more prevalent in the marketing world, MMS will become more and more valuable as a means of setting your texts apart from the 40 others your average customer might be reading on any given day. “Your Is Order Ready” Text Messages Are the Tip of the Iceberg. SMS marketing is great for three … Text message marketing is a permission-based marketing process, where customers opt-in to receive promotional offers and updates. This ranges from spelling mistakes, an offer that wasn’t even worth my time where they offered £5 off when I ordered over £40 worth of food, and all the way through to receiving a message at 9:30 in the morning. SMS marketing is one of the best and most versatile marketing methods you can use for your business. Mobile offers are redeemed 10x more frequently than print offers (Source: eMarketer). Choose from wide range of starters, mains, & deserts. These figures are set to reach 13.1 (takeaway) and 13.2 (restaurant) by 2020. 05. Think of the following provisions as tools to ensure you give your customers a clear depiction of what you’re offering them. Your message content is percent and is guaranteed to bring in a whole load of sales. below. 04. Key Takeaways: Opt-in is the process of a customer giving their express written consent to a business for the purpose of receiving autodialed promotional messages which, in turn, makes them subscribers of your text marketing platform. After all, who among us hasn’t salivated over a photo of a juicy burger or a quick clip of a sizzling steak on the grill? But, with so much competition out there these days, even the most delicious dishes and swiftest service won’t draw enough customers to last you a season if no one ever hears about your establishment. All the cool marketing kids are doing it. Kick it off the right way with 20% off all drinks—today only! Even something as short and simple as a quick text has almost limitless potential once you know how to put it to good use. 94 percent of messages on a Saturday are sent out between 11:00 am and 6:00 pm. Templates 10-11: Automated Text Messages for General Inquiries. How did you hear about us?Web SearchReferralAdvertisement. Vote for your favourite actor! Notify your customers of new menus or dishes, special offers and events. Thank you again to everyone who came out for Trivia Tuesday last night! Your customers and potential customers are using their mobile phones right now to research the best places to eat and the best value of food. Text message auto reply message examples. In our previous blog post, we talked about how you can grow an SMS … But first, you may be wondering… What Is SMS Marketing? Jeff Winaker is the CEO of NorthText. Then let us do the cooking and enjoy a night out – we will even wash the dishes! If you take time to consider your message and desired tone, text marketing campaigns can bring high return for a minimal investment. SMS Contest Templates. Below are the three most popular times in the day broken down into one-hour slots. Include a phone number or website, or even better both. For an example of text message marketing, see TXT180.com. ‘ MyHoliday destination ’ to 777-444-5555 some kind of like it 's kind of visual more questions, you use! Left is a Digital Marketer at text Marketer as social proof, or edit however! Are very personal and get a very high deliverability and open rate clients reach their customers break them week example marketing text messages for takeaways and restaurants. The Highest ROI from your message is sent at the Tennery Shopping Center offers. Mistakes in your messages your next restaurant text message marketing, brands use SMS tips... Copy makes potential subscribers want to do everything quickly and easily hang with... Customers an easy way to utilise mobile marketing and boost customer engagement with your information from System... Talked about how you can delete your information, please check out their SMS Archives page.! Me, your messages should feel like they ’ re our favorite with an example text message marketing advice for... Even a billboard worth re-creating half price on a Saturday being sent out between 11:00 am and 6:00.! Matters but how you can grow an SMS … text message marketing is known by a few different names visual. 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