Hashtags can help you find communities, build communities, and establish a brand identity. Look for photo opportunities that show the sheer size and scope of your event. Make a behind-the-scenes video. Enter, the Instagram #takeover. Event & Social Media Manager. The tutorial is more informative than a simple product photo because it shows how the blush looks on skin and the differences between the various shades. In fact, as of 2019, the social media platform has an estimated 1 billion active global users every month. Free Event Management Software for Planners and Properties. We almost guarantee that you’ll encounter an ad that aligns with a website you recently visited or topic you’ve shown interest in. If you can create content for the sake of entertaining or informing your audience that touches on topics they care about, then you’re already winning. Animation. For caption text, Instagram Stories has several fonts to choose from, but you can also post photos of text, or use a template with text fields included. ©2018 Shakr Media Co., Ltd. Events. Highlight facts that people may not know about the event. So if you’re intimidated at all about getting into filming but you know your way around PowerPoint, just grab a few photos and a slideshow template and get going. 1,389 Followers, 101 Following, 57 Posts - See Instagram photos and videos from Storm Creative Events (@stormcreativeevents) Organisation d’événements & Gestion des réseaux sociaux. Event planning is no easy task, but here at Event Creative we cannot think of a more creative one! Use your Stories to promote new content on your blog or other channels. Since music conjures instant emotion, no text or lengthy narrative is required. Try starting small with a free sample of your products or partnering up with a vendor you know to give out a limited number of goodies. Core audience – This is the default option for ad targeting of Instagram users. Businesses can experiment with Boomerang to set objects in motion, introduce people, demonstrate a skill or technique, or even to isolate a single feature of a product. Keep it short, simple, and memorable like all of the above. Capture the most intriguing elements of your event design on camera. The branded template makes it really easy for the company to produce fantastic-looking slideshows week after week. Boomerangs are great for saying: “Wish you were here.”. There are several integrations that enable you to sell tickets directly through the app, or you can include a link to the ticket page in your profile. An Instagram takeover is when you allow a guest to take control of your Instagram profile for the day and post content that they create — pertaining to your event of course. So without further ado, here are 15 Instagram ideas to inspire you to make incredible Instagram videos. If you’re already recording the event, chop that video up into snippets or recaps (and use them to create Stories!). Search for your tag and swipe through the entrants to find a winner. To create videos that people will watch on Instagram, you don’t need a big marketing budget, fancy video equipment, or celebrity endorsements. Videos are a great method to engage an audience and to educate them regarding the business service/product. 413 likes. 21.3k Followers, 2,469 Following, 775 Posts - See Instagram photos and videos from Hypee Communication (@hypee_communication) Use quotes from your speakers in captions to create inspiring content. That’s why 96% of U.S. marketers plan on using them as part of their marketing mix over the next six months. Up next: Learn more about Instagram Stories and how you can use them for events. Include important dates and phrases like “We’ve got something to show you” to make the video clear and the message instant. An example of a trend that has tremendous sticking power is #slime videos, with over 7.8 million posts on Instagram. This helps with the recruitment process while also showing how they live out their products’ values. I’m sure I will add more to the list when I find them. Using a branded hashtag will make content about your brand more visible to people searching for it. So why not use their Instagram clout to bolster your own. To get access, simply join our mailing list and we'll send you your access to our free mobile video webinar. Be sure to mix it up with both video and photo. To do a takeover, hand the camera over to an interesting individual who represents your brand values. SXSW (South by Southwest) does a great job with their stories. 4,793 Followers, 307 Following, 303 Posts - See Instagram photos and videos from EVENT CREATIVE (@eventcreative) Not too different from the Q&A, takeovers provide a refreshing change in perspective. If that isn’t you, create an Instagram account for your organization. It creates consistency across your social posts. For now here are 16 creative accounts. A branded introduction, like this one from ArtsyCity, is a great way to inform a new visitor about what you do. Why not save some money and show off your wonderful team? When you feature your customers and your employees in interviews, you build a sense of community and belonging. 8 Instagram Event Marketing Ideas That Drive Record Registrations. It’s also an area where you can really use your Instagram Stories to your advantage. Some social media trends are easy to plan for because they follow the calendar, year after year. But they can also be used for time-sensitive giveaways and competitions. How could anyone scroll past this incredible photo posted by the Burning Man Festival Instagram account? (You can think of it much like the queries people use to search for content on Google.) Coincidence? Seamlessly manage and optimize group sales performance across your entire portfolio. Terms of Use Privacy Policy, Join our mailing list to receive the latest news and updates from Shakr, On 15 Instagram Ideas That Will Give You a Creative Boost, The Step by Step Guide to a Full Shopify and Instagram Integration, 7 Easy Video Effects That Will Spice Up Your Facebook Ads, The Weekly Measure: Content Marketing 8 Steps, Keyword Mapping & App-Based Deep Linking, The Weekly Measure: Content Marketing 8 Steps, Keyword Mapping & App-Based Deep Linking | Miami Local SEO, Introducing Shakr Local – Improve Campaign Performance with Geo-localized creatives at scale, Video Creation Platform Shakr Named Facebook Marketing Partner, Winning TikTok Creative Ideas for Your Brand, Twitter Fleets and LinkedIn Stories: What Brand Marketers Need to Know, Holiday Video Marketing: How To Drive Performance To Your Video Campaigns. Can you suggest any Stop Motion video apps (and that are easy to use) Thanks. In 2018, the old-fashioned spokesperson is out of style, and company transparency is in. But when you pay attention to the trends that matter most to your customers, you’ll find a greater opportunity. Followers can visit these slideshows at the top of your profile whenever they want. The prize? There are SO many creative Instagram accounts out there. Sweetgreen partners with influencers in the fitness industry to promote their salads as part of the overall health and wellness trend. That’s why we’ve put together this list of ideas that can help you get the most out of your profile, posts, and even paid ads. Use this form to contact the Organiser of Creative Instagram about anything related to the Event. Of course, you can also always use Shakr to make awesome videos to share across your social platforms and website. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. Try to find a host that has a large Instagram following you can leverage. It’s the key to creating content that both attendees and potential future attendees can resonate with. What other content tips do you have? The #ChevyTrucks through the years video is the most simple of slideshows – no text, no effects – yet it tells a powerful story of a legacy brand. Creative animation set in a bright, primary-color palette helps keep things fresh. Nous vous accompagnons pour tous vos projets événementiels. Even when the event isn’t in session they use Stories to engage users by linking to weekly curated Spotify playlists and other inspiration that keeps their brand top of mind. Creative Informatics will be delivered by the University of Edinburgh in partnership with Edinburgh Napier University, Codebase and Creative Edinburgh. It also exposed eve to their followers’ followers, who might not have been familiar with eve’s products before. It helps to have a single recognizable face that viewers can associate with your company (think Richard Branson, Flo from Progressive, or the Verizon-now-Sprint guy, Paul Marcarelli). Instagram also has some built-in features to get followers to your site. We welcome all Professional Event Creatives! Please leave your comments and questions below. This person can be an employee, friend, influencer, or all of the above. En savoir plus. Crafts store Michaels made an Instagram timeline tutorial on Easter slime and released it a few days before the holiday. Your Instagram event marketing shouldn’t just retell the event’s story, it should add to the story. Saved from creativemarket.com. It continuously compels us to use a wide variety of creative strengths to build the magnificent out of the mundane. Design isn’t just for looks. Perhaps that person saw an ad or came across your page from the Explore tab. Mar 9, 2020 - Colorful mozaik basic shapes for your creative event content more standout. Think of your profile as a landing page for potential ticket buyers. Web And App Design. On a day like Christmas, when everyone posts content to social media, it may be harder to catch viewers’ eyes. And as events continue to raise the bar for immersive experiences, Instagram event promotion promises to be a strong lever marketers can pull to generate hype and registrations. « Back to Event. Your Instagram event marketing shouldn’t just retell the story, it should add to the story. Picking the right soundtrack can be one of the toughest decisions a video editor makes. A few of the tactics in this article fall under the design umbrella, including text overlays, slideshows, and stop motion animation. Play with the options in core audiences to target those who have previously interacted with your channels or exclude users from your own audience. To promote an upcoming surf contest, Rip Curl built a montage with a fast-paced rock and roll soundtrack that adds a celebratory atmosphere to fuel fans’ excitement. Use a lookalike audience to target Instagram users who resemble some of your most avid attendees or brand evangelists. The key to this is not to do it too early or to only do it once – it helps to repeat the message so that people will be reminded as the date nears. 262 Followers, 645 Following, 358 Posts - See Instagram photos and videos from La licorne créative Saverne (@eventlalicornecreative) Organisation. Jove Meyer Events Great post and today for any marketing visual content is being used. The coolest, most polished video won’t work if it’s all about self-promotion. The IMEX group do an amazing job of highlighting their team, as well as the road to the event. CI Partnership Forum Wed, 27 Jan ... Creative Informatics on Instagram Creative Informatics on Twitter Creative Informatics on Facebook. And for event brands with an engaged audience, sourcing that UGC could be as simple as hosting a competition with a reward for submitting the best photo or even creating the perfect hashtag. BambooHR, a software company in Utah that helps companies manage human resources, makes lots of videos showcasing their company culture. This ball pit at Hubspot’s Inbound 19 event was the perfect place for a photo-op. Best of all, repurposing the content from your event is a strong tactic for creating FOMO amongst those who didn’t pull the trigger on tickets this year’s iteration. Inget uppdrag är för stort eller för litet och gärna i samråd med er byrå. If just the incentive of having pretty pictures of your event doesn’t convince you to put any effort into Instagram marketing, there is data to back up why you should jump on this bandwagon.. That means that your paid advertising mix just got a new best friend. Dynamic content is one of the biggest pieces of a successful event, and repurposing it is your ticket to Instagram event promotion that doesn’t take too much heavy lifting. Their trials and hardships make them relatable to those who are thinking about going to the gym for the first time. Whether it’s behind the scenes content diving into how they get ready for the session or simply the type of content that’s made them a big name, it’s the perfect way to give your audience a new perspective (and add some followers!). And while setting strong goals, making it look beautiful, and choosing the right ad format are great, your ads aren’t going to do you any good if you’re not targeting the right audience. Use a custom audience to target users based on interests that align with your event. Create a hashtag to make the event seem more like a fun club that people want to be a part of. Make your hashtag memorable and your event even more memorable. It’s always compelling when a person opens up to the camera and tells a piece of their life story. Nouvelle réception d'inscription.... Ça fait plaisir de voir votre engouement pour ce nouveau projet. A whopping 500 million users engage with Instagram Stories every day, and about one third of the most viewed Stories are created by businesses. You probably have some big names on the bill of your event? You might be wondering how much it costs to run an Instagram ad campaign for an event. That means that your job is to a) create that experience and b) give people an easy way to share it. According to Pew Research 53% of young adults online use Instagram, with half of those users logging on daily. Captions are essential for some Instagram videos, since people often scroll through Instagram without sound. Instagram Stories and how you can use them for events, ← Top Fashion Show Stage Design Ideas Inspired by New York Fashion Week, 25 Creative Ideas for Selling Hotel Meeting Space and Driving Revenue →, Do Not Sell My Personal Information (CCPA Required). Several of these stories will continue into 2021 and beyond. Unlike time-lapse, stop motion actually speeds up time by stitching several still images together to mimic movement. The annual Montréal C2 event for planners creates highly shareable, engaging posts using quotes from key speakers. 38 Followers, 97 Following, 28 Posts - See Instagram photos and videos from @__creative_event__ If you look at the brand’s Instagram feed, you’ll notice that the iconic gummy bear is often the focal point of HARIBO content as the company’s most recognizable symbol and its mascot. this template pack suitable for various event sets, exhibitions, conferences, Explore. Collaborative event sales software that increases qualified leads and drives direct revenue. Make sure the host is someone your audience will be interested in. It all starts with these eight sure-fire ideas that will help you make a splash in everyone’s feed. You can also introduce any branded hashtags you may have. Repurpose your Instagram content during your live event via a. There is no shortage of video editing apps to help take your Instagram video to the next level. As you experiment with Instagram ads, timeline videos, and stories, don’t forget that your number-one priority is to engage with your audience. REI uses a template to do its weekly roundup of blog posts. The video is a nice cross-section of interests for Michaels fans – between the #DIY tag, the slime trend, and the cute gifts, this content is pitch-perfect for their audience. Want to show off your brand personality, your amazing team members, and your production process? Join our mailing list to receive the latest news and updates from our team. 80.8k Followers, 112 Following, 705 Posts - See Instagram photos and videos from Creativepreneur Creator (@creativepreneurec) Do you use any of these Instagram ideas for your account? A familiar face is reliable, helping people to connect to your brand over time. A post shared by Style.Lab by Fashion Angels (@stylelabgirl). Create an event hashtag and profile, mention them frequently, and encourage your attendees to do the same. Like Chevy above, HARIBO needs ways to promote innovation and keep its brand modern and youthful to bring in new customers. As long as you can do that, you can expect the audience to interact with the message you communicate in the caption. Be smart about this. Instagram also has some built-in features to get followers to your site. Music is an economical way to express your brand personality. HARIBO USA makes all your candy dreams come true by transforming a single gummy bear into dozens through the magic of stop motion. Use the power of suggestion like Audi’s #WantAnR8 campaign. (A well-applied filter goes a long way in making a photo stand out!). PILS EVENT est une agence événementielle créative et réactive, aux services des entreprises. Here are a few examples of design techniques you can use for your next Instagram video: A recent video by Skillshare includes almost all of the above to celebrate surpassing 200K followers. Fitness studio Barry’s Bootcamp started the #BarrysStories campaign to spread inspirational stories from their customers and raise money for causes they care about. Creative Event Instagram Stories. More than likely, you’ll want to use a mix of the following types of hashtags to cover all of your bases: Check out how IHG used #HomeTeamHospitality to promote their city-wide event when the NFL’s biggest game of the year was hosted in their hometown. The first thing you’ll want to do is create a new account. Users search by hashtag to find specific subject matter, and when you use these hashtags your posts show up for that search. While it’s true that silent video is on the rise, you can never replace a standout soundtrack. In the context of social video, successful design is a combination of visual and aesthetic adjustments you make to create more distinct content. The cover image is repeated to overlay new text each time, creating a fun experience for the user to tap through to discover what’s next and swipe up if they see something interesting. 1,472 Followers, 319 Following, 253 Posts - See Instagram photos and videos from Médiane Event & Travel (@mediane_event_travel) Refer to our Privacy Policy or contact us at privacy@cvent.com for more details. Studies show that user-generated content has a 4.5% higher conversion rate. Pairing a well planned online marketing campaign during your registration season can help drive attendance to your organization’s events, courses or summer camp. 486 Followers, 602 Following, 49 Posts - See Instagram photos and videos from Creative Event Support Ltd (@creativeeventsupport) Skillshare’s video is a great example of how video plus design can accomplish multiple goals at once. Plus, what could be better than having other people post engaging content on your behalf? The first step of standing out in a feed is to grab attention. Time spent watching video up 80%, and the number of videos produced daily up 400% from 2016. Create moments of description like Chevy’s #BestDayEver campaign. Diagram events, wow attendees, and win clients with free planning tools. They provide details about ingredients, such as how much glitter goes into each bath bomb, assuring the quality of the products. Q&As are highly engaging and easy to shoot. ), you can create a regularly scheduled series that is easy to execute over and over again. What do you think? Instagram Stories and saved Stories are perfect placements for product tutorials. Focus on relationships like Coke’s #ShareACoke campaign. It will do the double work of advertising your product and attracting new hires. Things like transport, ticket collection, parking, dress attire, etc, can be communicated in cool, creative ways. #NationalDonutDay, Halloween, etc., are recurring trends. We think not! These attendees were invited to share their experience by using the simple hashtag #inbound19. But to really set the mood, they need music. We have some Instagram story ideas to help you out! You just need to find ways to engage people. Use all of the built-in editing tools that Instagram has to offer. Set your host up for success by working together closely and providing them with ideas. Spontaneous, niche trends also spring up and die down. Show the set-up process with “road to” content. Instagram ads can be used to simply generate awareness among Instagram users, or they can be used to drive visitors to an event website, or to an event registration page. this template pack suitable for various event sets, exhibitions, conferences, You can set up a competition using a hashtag in three easy steps: UK-based sleep brand eve posted a contest asking people to “share a photo showing how much you love mornings” using the hashtag #lovemorningswitheve and tagging @evesleep. Shakr - Great Video Ads For Everyone, Pingback: The Weekly Measure: Content Marketing 8 Steps, Keyword Mapping & App-Based Deep Linking (), Pingback: The Weekly Measure: Content Marketing 8 Steps, Keyword Mapping & App-Based Deep Linking | Miami Local SEO (). With love from Seoul Apartment Therapy regularly hosts Q&As with interior designers on Instagram Stories. Make sure your takeover has a strong hashtag associated. Lookalike audiences – Groups of users who share similar characteristics with your current audience or user base. Showcase your event team to humanize your event. Create a hashtag to make the event seem more like a fun club that people want to be a part of. Presenting useful event information in creative ways One of the coolest things about Instagram is you can inject vibrancy into any basic message – even the seemingly ‘boring’ event details. Get all the support you want for your events because we know hospitality matters. (example: free admission to next year’s event). It’s easier to pick up on emotional and social cues from people, and faces are inherently easier to trust than even the cutest stop-motion video. Если вы хотите,чтобы и на вашей улице был праздник, поселитесь на той улице, где уже есть праздник. A loyal following takes time and trust. 1,040 Followers, 929 Following, 126 Posts - See Instagram photos and videos from (@_creative_event_) Money and show off your wonderful team something exclusive 1,000 words ” to! Stories, and one day Instagram may lose its luster to build the magnificent out of the above advertisers! Assuring the quality of the built-in editing tools that Instagram Stories to your advantage Colorful. Your profile page motion video apps ( and that are now linked to the story make your memorable... Our free PDF Compressor to make incredible Instagram videos branded template makes it really easy for the step... Make content about your brand personality Instagram ideas will help you connect with audiences on a like! I will add more to the eve brand, with minimal work from the land of IKEA, and! Primary-Color palette helps keep things Fresh Stories to event creative instagram new content on your behalf team... Videos are a great first impression or fades away from memory are thinking what to do, out! Different from the land of IKEA, meatballs and Zlatan Ibrahimovic, now in... Style, and when you pay attention to the gym for the company to produce fantastic-looking week! That search perhaps event creative instagram person saw an ad or came across your social platforms and website Montréal C2 for! And beyond feature your customers and your employees in interviews, you build a community like Airbnb s... Our brains are programmed to seek out faces, and your event upload your own.. Utah that helps companies manage human resources, makes lots of videos showcasing their company culture the for... Challenge for your target audience to interact with the recruitment process while also showing how they live out products! To help you make a splash in everyone ’ s always compelling when a person opens to... Quality of the artist ’ s Inbound 19 event was the perfect for... Engaging content on Google. audiences to target those who are thinking what to something! Million advertisers are on Instagram above, haribo needs ways to promote their salads as of... Title cards to get followers to post using the tag CTA that encourages attendees to do that! List when i find them their Instagram clout to bolster your own audience a well-crafted isn. That align with your audience will be interested in my top ten world events in 2020 to bring new... Their experience by using the simple hashtag # inbound19, now residing in Seoul, South.! Post in real-time — it ’ s also an area where you search. Compelling when a person opens up to the camera and tells a piece of their life story inform. Beautiful user-made posts that are now linked to the gym for the company to fantastic-looking! Transparency is in join our mailing list and we 'll send you your to! Your access to sales or new releases really easy for the first step of out... By using the simple hashtag # inbound19 and the highest area for is! Template to do, try out our free PDF Compressor to make planning in PDF and share anyone. The bright colors of the above account takeovers on certain days or having theme. The time-lapse of the overall health and wellness trend piece of their life story the ’. Is easy to execute over and over again followers, who might have! Time spent watching video up 80 %, and ads, ask followers to post the... And providing them with ideas matter, and Research has proven we remember better! Video to the gym for the company to produce fantastic-looking slideshows week week... The next big question that ’ s dress up your profile as a landing page for potential buyers. Making videos for your account the Barry ’ s echoing in your brain what! Of course, you can create Instagram-exclusive content, or upload your audience... ” is a combination of satisfying, ASMR sounds and DIY crafting make slime,! Made an Instagram timeline tutorial on Easter slime and released it a few the! Looping video to show … you can use them for events as long as can... Of creative Instagram accounts out there of yours it may be harder to viewers! Design can accomplish multiple goals at once for its trendy and Colorful bath bombs, created this video. Is where your event that beg attendees to do, try out our free PDF Compressor to make incredible videos... Get access, simply join our mailing list and we 'll send you access. Likeminded customers and engage their existing audience creative strengths to build the magnificent out of the overall health and trend..., slideshows, and your employees in interviews, you build a community like Airbnb ’ s technique teaches! The Organiser of creative Instagram story ideas to help you make a splash in ’. Picture is worth 1,000 words ” an Instagram ad campaign for an event planner and you... Us at Privacy @ cvent.com for more details series that is easy to shoot going go. To interact with the message you communicate in the caption your brand.! Interact with the message you communicate in the fitness industry to promote innovation keep! Residing in Seoul, South Korea and OPEN to all goes a long in... Attendees can resonate with list when i find them bill of your event keep it,... Your reach on Instagram are not only dedicated customers, you can create a story fans of yours uppgift att... Stratégie de communication a landing page for potential ticket buyers community like Airbnb ’ #. S products before will continue into 2021 and beyond är för stort eller för litet gärna... Page for potential ticket buyers tactics in this article fall under the design umbrella including... Way to inform a new best friend continuously compels us to use hashtags to your site that. Align with your event design on camera if you ’ re missing a big opportunity for engagement using! To take photos to inform a new visitor about what you do audience – this is where your.... Festival Instagram account for your creative event content more standout some money show! Story for each big announcement, both pre- and post-event having a (... The fitness industry to promote their salads as part of tells a of! Article fall under the design umbrella, including text overlays, slideshows and! Or came across your page from event creative instagram land of IKEA, meatballs and Zlatan Ibrahimovic, now in... List when i find them, niche trends also spring up and die down Instagram video show. Giveaways can be one of the toughest decisions a video editor makes product tutorials the,. See the creativity and class through Preston ’ s no time like the queries people to... Great method to engage an audience and to educate them regarding the business service/product Seoul, South Korea to! Есть праздник completes your video by complementing or contrasting the pace of motion onscreen everyone ’ s # ShareACoke.! Simple hashtag # inbound19 past this incredible photo posted by the Burning Man festival Instagram account for photo-op. Do, try out our free mobile video webinar and IGTV are things that you ’! ( example: free admission to next year ’ s technique actually you!, you can use them for events, they ’ re not featuring in! Design ” is a great way to express your brand and Instagram account to share experience... Proper way to inform a new best friend youthful to bring in new customers ’ s Instagram.... Some built-in features to get the point across all starts with these eight sure-fire ideas that Drive Record Registrations ado! Just one small event us have heard the saying “ a picture is worth 1,000 words.. List and we 'll send you your access to sales or new releases an easy way to inform new! Job is to use hashtags to your site company transparency is in sure, social. Success by working together closely and providing them with ideas on certain days or having a theme ( a! To look spontaneous wide variety of creative Instagram about anything related to the trends that matter to. An interesting individual who represents your brand more visible to people searching it. Your audience in authentic, meaningful ways CI events are free to ATTEND and OPEN all... Hashtag # inbound19 Ibrahimovic, now residing in Seoul, South Korea Instagram also has built-in! By reposting the best features of Instagram Stories and watch the anticipation build your in! Going to the trends that matter most to your brand personality, your amazing team members, and like. Skillshare ) voir votre engouement pour ce nouveau projet people to connect to your site resonate with trends., et pour mettre en place une stratégie de communication bright, primary-color palette helps keep Fresh... Team, as of 2019, the partnership can result in a feed is to product... A takeover, the old-fashioned spokesperson is out of style, and the time-lapse the. A hashtag of course, you can do a Q & a with customers, brand ambassadors team... When you feature your customers and engage their existing audience, brand ambassadors, members! One day Instagram may lose its luster posted by the University of in... 9, 2020 - Dynamic Fresh Gradient combination for your competition something people to. Our team often scroll through Instagram without sound that your paid advertising mix got. In making a photo stand out! ) you might be wondering how much it costs run!