Footer . So as you find people talking about your business or talking directly to you, follow them. If you can’t figure out when you should be tweeting, don’t worry. Here at Oberlo, we always make time to interact with. Many Twitter accounts are not run by real people. Hear from your followers and get … And remember, Twitter’s algorithm rewards quality content that users actively engage with. Twitter lists allow you to organize accounts of interest into groups. However, most bots are spewing out tweets from other people and other sources that are not on target for your Twitter business goals. You’ll receive step-by-step live instruction so you can increase your reach, create amazing engagement, and sell more with social media. There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. Twitter is not just for big companies; you can, and should use Twitter for small businesses in every sector. Retweet. If you don’t have the skills to change your logo or crop your photo to the right shape, ask a friend or hire a graphic designer for an hour. It’s like having a greeter there to help people get the scoop on your business and how you use Twitter. Influencer marketing is a great way to harness the power of Twitter for business. Social Media Examiner | Social Media Marketing, by Charlene Kingston / July 10, 2012 / 144 Comments. If you follow people who inspire you, people who say intelligent things and challenge you to think differently, Twitter becomes a joy. In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! You’ve finally launched your dropshipping store and you’re now ready to step into the world of ecommerce marketing. Not only will they enjoy a free sample, but so will three of their followers. Pay special attention to tweets that are retweeted, get replies or are marked as favorites. Twitter isn’t just a platform for you to interact with people, but also for your business to increase sales and for you to grow your revenue. It worked, and I was growing and making sales.”, Many micro-influencers will happily promote products when given a free sample. While you are there, you can adjust the background and link colors so they coordinate with your new background image. Ideally, you’ll already have a fairly good understanding of the influencers in your niche. One of the most important ways for businesses to get ahead on Twitter is by helping others who have a problem, according to a new list of tactics. Don’t have a great business logo? In general, it’s better not to follow automatically everyone who follows you if you want to avoid having your Twitter stream fill up with garbage. For instance, customers might be sharing complaints or suggestions publicly with your competitors on Twitter, which could be taken as feedback for your business as well. These will help you organize your Twitter conversation and will spark ideas when you can’t think of anything to say. Take 20 or more shots so you can choose one that really captures you. Choose the right username. Twitter can help you meet your business goals. If you have the budget, consider using Twitter advertising to target potential customers on the platform. Responding to tweets from your customers also helps to build and further strengthen the bond between you and your customers. Now that you’ve optimized your profile, let’s look at seven ways to use Twitter for Business! So, how can you build engagement when using Twitter for business? I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name]. HootSuite provides a free plan for up to three social accounts and twenty scheduled posts per day, with paid plans starting at $29 per month. Click Expand. There are bots that provide useful information. These are the topics you should focus on with Twitter and social media in general. Just don’t wait too long, because users expect a quick response. Twitter chats are one of the most under-utilized aspects of Twitter. To start using Twitter advertising, head to business.twitter.com, click “Start Campaign,” and follow the instructions. Once you’ve found a suitable Twitter micro-influencer, it’s time to reach out. Regardless of whether you’re a pop star or a small business, this principle holds true. A “Twitter Handle” is the username each account uses on the site. 60% of a brand’s followers are more likely to purchase or recommend products after following the brand on Twitter. You can use the free account three times each month. When you have a great conversation going on Twitter, or you find a topic that people respond to on Twitter, why not expand the conversation to the people who read your blog? And when people see you conversing directly with your followers, it’s obvious that you care about your community and so they’ll feel more valued too. Are you debating whether your small business should invest time on Twitter? This includes logo variations and banner images pre-formatted for popular social media platforms. This has the added benefit of making your profile easier to identify in the search results. Twitter is an excellent platform for branding and promotion. This is why. Although it’s still dwarfed by Facebook, a huge 24% of U.S. adults use the micro-blogging platform. A great free tool for finding people who haven’t tweeted for a while is unTweeps. Start a conversation, or a movement. Twitter for Business does a great job of reaching the younger generations. Not quite sure what to post on Twitter business? As Oberlo user Karolis Rimkus explained: “At first I did a lot of influencer outreach. In summary, although Twitter might not be as big as, If you need help or inspiration when creating a new banner image, check out, These awesome apps will help you create an entire brand package for your business in minutes. Sure, it takes a little more time, but the benefits are well worth the effort. If …. Here are a few tips: You can also search for your customers using their email address from your address book. I would offer micro influencers, people with like 8,000 followers, an item they could make a giveaway with, or just send them a few free items in exchange for mentions. Start a business and design the life you want – all in one place. However, this means that you have to connect with them. And when using Twitter for business, this is a great opportunity to highlight your current, Here’s another nice pinned tweet, this one from, However, this simple system changed in February 2016 with the, This means self-promoting, spammy tweets turn the algorithm into a formidable enemy, while quality, So, how can you build engagement when using Twitter for business? Now, put yourself in your customers’ shoes and think about the phrases, keywords, and hashtags they might tweet to express a desire for the very thing you provide. Twitter is an engagement platform, a very powerful one. It’s not what Twitter has been made for. Twitter is like any other social … Bonus: The 9 Best apps you should be using (but probably aren't). First thing’s first: When it comes to branding, consistency is key. Twitter provides more tweet options. So how can you make sure you don’t miss anything important? By creating and using Twitter lists, you can focus on tweets from groups of people and decide when you want to see them, so tweets from important people don’t get lost. Brainstorm a list of 5 to 7 conversation topics, and then create a list of 10 or more specific things within each category. This is Product Watch, our weekly look into the hottest products that entrepreneurs can start selling today. Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts. People go to Twitter to discover what’s new, and brands who show them something new break through the noise and make a monumental impact. When starting to use Twitter for business, posting 15 tweets a day can be intense. The small investment will pay huge dividends in having a professional presence on Twitter. , and gain traction in your new business. For this reason, the algorithm will reward you when you share content your audience engages with, and penalize you for sharing content they don’t engage with. Not only that, but we know you probably want to reduce the amount of time you spend on Twitter too. According to Twitter, 35 percent of users follow businesses to get discounts and promotions. When creating your account, it’s important to remember that your username — or as it’s called on Twitter: your “handle,” is outward-facing and will be what the public uses to identify your business. You simply need to craft a tweet, and with one click you have the potential to reach all of your online followers, without paying anything! You can bookmark important tweets using your browser’s bookmarking tool or a web-based bookmarking service like Delicious. Aside from Twitter’s organic marketing opportunities, you can also harness Twitter advertising. Plus, the openness and transparency of interactions also help to deepen community bonds. Think of your Twitter feed as a way to showcase your brand narrative over time. You can also keep your customers updated by posting regularly, and providing them with latest information which includes any sort of promotion or sales that your business is having. Stay consistent and don’t underestimate the power of 280 characters! So work to connect with users directly and nurture your community. Use its strength to get close to your target market. Just add your city, state, or country to the end of your Twitter handle. So, exactly how many tweets should you post each day? 4 Great Twitter Handle Ideas When Your Business Username is Taken, The username “Oberlo” was already taken on some popular social media platforms, so for consistency, we opted for “. When looking for a suitable influencer to partner with, 72% of marketers say relevancy is more important than reach. Statistics show that people are more likely to read your stuff online if you include pictures. With a little effort, you can start to see your business knowledge through the eyes of your customers and figure out the topics that really spark interest in your community. Once again, it looks tacky and will make your username more difficult for users to remember. Once you have succeeded in gaining some popularity on the mega social networking platform, you can use twitter for business effectively. It will help you grow your community, build your brand, and harness Twitter’s algorithm. You may not have known you were following a bot. Come up with fun ways to share your products and services so … Twitter works best as a place for conversations, not broadcasting. This statistic goes to show how powerful Twitter can be for your business. Reach new audiences. In this article, I'll give you 42 vetted ideas for the next time you have no idea what to tweet. As the number of people you follow grows, so does the noise. Make sure you are photographed against a plain background, and don’t forget to smile. After you authorize the app, it allows you to create a list of your followers based on how long since their last tweet. This social platform teems with people looking for new things. (CTA) designed to move users onto the next stage of the buyer’s journey. Pop singer Demi Lovato also takes the time to regularly respond to fans on Twitter. When looking for a suitable influencer to partner with, : “At first I did a lot of influencer outreach. One smart way to focus on the people who inspire you (without ignoring everyone else) is to create a private conversation list. , you could search for something like “I need new clothes.” This is definitely something people are talking about on Twitter: and reach out to them. Work with Oberlo Verified suppliers.”. – which is largely what Twitter’s algorithm is based on. I’m reaching out to you because I have a product that I think your audience would appreciate. ” across all of our social media profiles. This meant that every account stood the same chance of standing out in your followers’ timelines. This is a live online training event from your friends at Social Media Examiner. Twitter’s biggest attribute is the speed with which a particular message spreads on the platform. And some of them are spammers. Each handle is unique to each Twitter account with no two being the same. For most businesses, your logo or personal headshot isn’t the right size or shape to represent you well. Here’s an. Twitter itself and Hootsuite have mobile apps for use on a smartphone or tablet, plus you can add multiple user accounts. Click Details. to help you identify which usernames are available on different platforms. But it’s a good idea to prune out the followers who have stopped using Twitter. These awesome apps will help you create an entire brand package for your business in minutes. Jump into the list when you are looking for inspiration or encouragement during your workday. They are automated programs called bots. , we start by describing what we do: “Oberlo is a marketplace of awesome products to sell online.”. You can use your Twitter for companies to grow and maximize your marketing value. Setting social media goals is necessary for any network that you take on. In fact, 85% of small and medium-sized businesses on Twitter say it’s important for businesses to provide customer service using the network. In general, don’t worry about trying to control who follows you. Get ready to be coached by 14 of the world’s best social marketing pros in the most comprehensive social marketing training we've ever offered. We’ve already covered how your business could be using Twitter to connect with the customers that you already have, but it doesn’t end there. We'll give you some tips and tricks to … Bots gain an audience by following many people and taking advantage of people who automatically follow back. For that reason, it’s important for you to advertise your Twitter account to your customers. One of the biggest challenges of Twitter is the mass amount of information thrown at you at a single time. This is a great way to use Twitter for business. Start by thinking about the problem your business solves or the happiness your business provides. After mastering the basics of Twitter’s message types and building out your online community, it’s time to get serious about your conversation topics. Filter by category; Filter by Tag; Best practices Trends and insights Solutions Inspiration Video Advertising Product updates Inspiration A month of Tweet ideas for brands on Twitter. You can save important tweets using the Favorites feature. In other words, consumers trust influencers more than celebrities. If you’re interested in ecommerce, you may have heard about dropshipping. According to their research, the optimum number of tweets, including retweets, is 15 per day. After you create the image file, you upload it to your profile. For example, on Oberlo’s Twitter profile, we start by describing what we do: “Oberlo is a marketplace of awesome products to sell online.”, Then, we highlight some of the benefits: “Avoid late shipments and order errors. Many people bypass Twitter because they don’t get it or they don’t know what to tweet. For kids that were born before a world filled with landline phones, 56k modems, and AOL chat rooms being the best thing you could do online, Twitter is perfectly suited to their needs. Twitter’s personal, conversational nature makes it perfect for handling customer service issues. This tool is especially useful if you’re just. That's what you expect. Let’s look at 10 tips and tricks for online businesses to adopt in order to use Twitter effectively. So make sure your logo still looks great when the corners are cropped off. Twitter is an incredibly powerful marketing tool – if you know how to use it. The 3 emotions you MUST tap into if you want to get your content shared on Twitter. Many businesses struggle to find these topics because they take their knowledge for granted. Also, don’t spam your followers with links to your blog posts or product pages. How to Use Twitter for Business Marketing. This is a great way to land sales. Learn from what happens and try it again with improvements. Many marketers make the mistake of using a normal link on their Twitter profile. You will need the hex codes for the colors in your image if you want the background and links to match. Did you know that every tweet has its own web address? Would you be willing to test and review [product]? Note: Many small businesses use their business name for the account and a personal photo for the profile photo.This adds a personal touch to your Twitter account. In fact, according to the company’s latest. Fear not, just use Shopify’s free tool Hatchful or Oberlo’s free logo generator tool. If users are already […] Tip: You don’t have to put everyone into a list. The first step in getting started on Twitter is creating your account. So when using Twitter for business, don’t underestimate the power of reaching out to individual people and brands directly. Planning your future Tweets? To start, Twitter has grown into a social media giant that averages 330 million monthly active users. In this post, I'll explain 13 ways to use Twitter to grow your business, traffic and sales. Twitter displays the tweet on its own page using its unique web address. It’s impossible for you to know which of your customers are on Twitter. 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