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Marketing Management Notes for BBA & Commerce Compiled by: Seetal Daas Contact:seetal.daas@gmail.com BBA(Hons)-2k13 University of Sindh Laar Campus @ Badin 7 CHAPTER 2 Creating Customer Value, Satisfaction and loyalty (a) Traditional Organization Chart (b) Modern Customer Oriented-Organization Chart Managers who believe the customer is the company’s only true … Def” of Advertising • According … A. BBA (Marketing Specialisation) 2011 Admission onwards UNIVERSITY OF CALICUT SCHOOL OF DISTANCE EDUCATION CALICUT UNIVERSITY.P.O., MALAPPURAM, KERALA, INDIA – 673 635. Download PDF Package. PDF. E-BOOKS … Advertising 3. PDF. Also, check out the latest Pdf Books on B.B.A for free download. An Advertising Budget refers to the amount of money allocated towards advertising of a brand or product. Mathematics, Economics, Statistics, and Humanities. Steps in Advertising Strategies. 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